Bold

This type perceive the environment as basically hostile. He has the feeling that he has to dominate and control even subdue it. he believes that in order to reach his goals, he has to fight and to have the upper hand by controlling others. It is absolutely natural for him to encounter resistance; he then picks up the gauntlet and demonstrates his power. Red individuals are happy, if they can have their way.  They enjoy challenges, adventures and excitement.  They see life as a competition that they want to win.  For Reds, success, achievement and triumph are the most important values. For these, he is capable of making huge efforts. They seek  and find the tasks that need to be done, they like determining what to work on; they need no nudging. They insightfully realise straight away what the basic criteria are and can see the wider context too. Power is vital to them and they are mostly ambitious. They take risks to accomplish their goals.  They are not afraid of conflicts; in fact, they often generate them. They speak in a concise and direct manner, straight to the point.  Their behaviour is characterised by dynamism, decisiveness and orientation towards success. 

People with this pattern are active, they want to have the upperhand and or at least  control over their hostile environment, this is why they want to have their way at all costs.

This pattern is task-orientated and people characterised by it primarily concentrate on challenges to solve.

These individuals can be overly pushy, to the point of aggression. Others may perceive them as direct, almost rude. They  behave so dynamically that they may suppress others. Their sense of competition is so  strong that they cannot cooperate with others well.  They often re-interpret assigned tasks and want to solve problems that they are not expected  or authorised to solve. Even though they like competition, what they really want is victory, so they can hardly tolerate, if others prove stronger or better. These situations can make them frustrated and are not handled well by them.

Some of the strengths of Red individuals:

• Boldly set out on tasks.
• Make decisions quickly and with determination.
• Do not evade conflicts.
• Seek challanges and difficult goals.
• Find success the most crucial thing of all.
• Are willing to take risks.
• Have no need for nudging to work; they seek and find their tasks.
• Speak directly and straight to the point.
• Like competing and want to do better than others.

Some of the weaknesses of Red individuals:

• Only with difficulty can they tolerate, if they have to obey others.
• Their readiness to take up conflicts may be perceived as aggression.
• May impose their ideas on others.
• See life as a competition and do not see the opportunities for cooperation.
• Their directness may be perceived as blunt or even rude.
• May invest to much energy into power games.

What motivates Red individuals?

Success and victory.

What are Red individuals afraid of?

Failure.